Online discussions exploded last week after American Eagle (AE) teamed up with The White Lotus star Sydney Sweeney for its Fall 2025 denim campaign.
The ad has stirred mixed reactions. One scene shows Sweeney pretending to put up a poster of herself wearing denim bottoms, with the phrase ‘Sydney Sweeney has great genes’—but ‘genes’ is crossed out and replaced with ‘jeans’ underneath, causing confusion and debate.
Amid the controversy, 79-year-old Trump decided to add his voice to the debate. He posted on Truth Social to share his support for the commercial and Sweeney herself—especially after finding out she’s reportedly a registered Republican. He had previously praised the Euphoria actress while speaking to reporters before boarding Air Force One.
“On the other side of the ledger, Jaguar did a stupid, and seriously WOKE advertisement, THAT IS A TOTAL DISASTER! The CEO just resigned in disgrace, and the company is in absolute turmoil. Who wants to buy a Jaguar after looking at that disgraceful ad.”
In that post, Trump referenced the resignation of Jaguar Land Rover CEO Adrian Mardell. Mardell stepped down just months after approving a 30-second commercial that didn’t even feature a car, which drew heavy backlash.
The former president continued with: “Shouldn’t they have learned a lesson from Bud Lite, which went Woke and essentially destroyed, in a short campaign, the Company. The market cap destruction has been unprecedented, with BILLIONS OF DOLLARS SO FOOLISHLY LOST.”
“The tide has seriously turned – Being WOKE is for losers, being Republican is what you want to be. Thank you for your attention to this matter!”
His remarks have drawn sharp criticism across social media, especially on Twitter, where many users have expressed frustration and disbelief at his comments.
Another added their voice to the conversation with: “I genuinely don’t understand how people are okay with any president speaking like this about women, about citizens of their own country. it’s beyond politics at this point. it’s embarrassing.”
Someone else chimed in with support for Swift’s resilience, saying: “I’m a little too old to be a Swifter, but I love this girl’s fighting spirit. She bought back all the album rights one by one, and she had to give up her Eras tour earnings to get it.”
This leads to the question many are asking—where does Trump’s apparent grudge against Swift actually come from?
It appears to date back to the last presidential campaign, when Trump took to Truth Social and posted: “I HATE TAYLOR SWIFT!”
Her public political stance followed a moment where Trump’s campaign team was caught sharing a fake AI-generated image that falsely showed Swift supporting the Republican party.
